Negonotas Docentes

Shopping behavior of young consumers

Manuela Estefanía Ospina Godoy — 2025-06-18

Introduction: Nowadays, predicting market behaviors presents considerable complexity. Numerous variables affect purchase decisions, and in this context, it is necessary to investigate how all these variables influence impulse buying in the city's main stores. Objective: To analyze the factors of the purchase behavior of young customers in the H&M store in the city of Cúcuta for the year 2024. Method: The study is qualitative and divided into three phases. One phase is descriptive, in which the profile of young customers is described through the interview. In the second phase, four characteristic factors of the target audience are analyzed through the survey. Finally, in the third phase, we proceed to propose sales strategies. Result: The interview findings highlight the importance of trends and social networks, among other factors, for the target audience. In addition, the survey reveals that customers value the opinions of their social circle. However, people do not believe their social status or economic situation influences their buying impulses. Conclusions: Most young people are guided by external influences. However, a niche of consumers is still not completely satisfied with the current offer. It highlights the need for further market research to strengthen the brand. Empirical contribution: This research is valuable for society by improving the shopping experience and for academia by broadening the understanding of market dynamics.

Commercial opportunities for specialty coffee in Norte de Santander from the perspective of the free trade agreement between Colombia and the United States

Angélica María Carvajal — 2025-06-18

Colombia is globally recognized as a coffee growing country par excellence, maintaining a high tradition in this sector. Therefore, the objective of this article is to carry out an analysis of specialty coffee in Norte de Santander, identifying the opportunities that it has with respect to the United States market and its subsequent exportation taking advantage of the benefits of the free trade agreement with the United States, given that this binational agreement has boosted Colombian exports, highlighting coffee as one of the main products exported to this country. A qualitative-descriptive methodology of bibliographic review was used with ample relation to the diverse sources, which identify the ample opportunities of specialty coffee in Norte de Santander as an export target, taking advantage of the benefits of the Free Trade Agreement and the growing demand in the U.S. market. Finally, the majority of coffee production in Colombia is destined to the exterior, the data demonstrates that Colombia continues to present a wide comparative disadvantage in comparison to Brazil and Vietnam, it is obtained as part of the results that the department should strengthen itself more in specialty coffees taking as a benefit the quality of its coffees and the international recognition, giving high importance to quality in comparison to quantity.

Actions to improve accessibility for people with disabilities in the Capri - Victoria Hotel Complex

Renier Vega García — 2025-06-18

The tourism sector has become one of the most prominent and fastest-growing economic pillars worldwide. All individuals, including those with disabilities, have the right to access tourism, as established by the United Nations World Tourism Organization. The objective of this research is to assess accessibility and propose actions that allow for better attention to individuals with disabilities in the Capri Victoria hotel complex, which is part of the Gran Caribe group. Mixed methods, including both theoretical and empirical approaches, were employed. These included non-participant observation and literature review. Additionally, interviews were conducted with employees and customers of the establishment. The proposed actions are divided into several stages, considering their level of complexity. The implementation of these actions is crucial for the hotel to improve its conditions and provide appropriate attention to individuals with disabilities. Fulfilling these actions will require constant and continuous effort. They are fundamental for the hotel complex to adapt and offer a more inclusive and accessible environment for people with disabilities.