Digital marketing for the promotion of sites with tourist resources Marketing digital para la promoción de sitios con recursos turísticos

Abstract

Tourism marketing is based on the strategic offering of services or products that effectively meet consumer expectations, through the implementation of integrated strategies aligned with the latest industry trends. Its primary goal is to deliver a high-quality experience that fulfills both the needs and desires of the target audience. This review aims to analyze the significance of digital marketing tools in the selection and promotion of tourist destinations that seek to attract the growing global flow of travelers. Digital technologies enable prospective tourists to access detailed information about a destination’s attractions prior to planning their trip, making a reservation, or physically visiting the location.Among the findings of the study, it is emphasized that the universal applicability and adaptability of digital tourism advertising strategies facilitate their implementation in cities of varying sizes—large, medium, and small. Consequently, it is concluded that the key factor is not merely the availability of technological tools, but rather the strategic way these tools are utilized to develop effective promotional campaigns.