El pensamiento creativo como herramienta en el design thinking El pensamiento creativo como herramienta en el design thinking

Abstract

Throughout this article the concept of design thinking is analysed from the point of view of the creative process, with the intention of understanding its conceptions and applications, and to relate its structure to entrepreneurship training, through the notions of creativity and innovation. The term is defined as a tool that the market understands in depth, which helps the development of relevant and innovative value solutions and proposals. Its application as a means for entrepreneurship training generates plausible and practical benefits focused on human values, vision, radical collaboration, processes, culture and action.