Commercial opportunities for specialty coffee in Norte de Santander from the perspective of the free trade agreement between Colombia and the United States Oportunidades comerciales del café especial en Norte de Santander desde la mirada del tratado de libre comercio entre Colombia y Estados Unidos

Abstract

Colombia is globally recognized as a coffee growing country par excellence, maintaining a high tradition in this sector. Therefore, the objective of this article is to carry out an analysis of specialty coffee in Norte de Santander, identifying the opportunities that it has with respect to the United States market and its subsequent exportation taking advantage of the benefits of the free trade agreement with the United States, given that this binational agreement has boosted Colombian exports, highlighting coffee as one of the main products exported to this country. A qualitative-descriptive methodology of bibliographic review was used with ample relation to the diverse sources, which identify the ample opportunities of specialty coffee in Norte de Santander as an export target, taking advantage of the benefits of the Free Trade Agreement and the growing demand in the U.S. market. Finally, the majority of coffee production in Colombia is destined to the exterior, the data demonstrates that Colombia continues to present a wide comparative disadvantage in comparison to Brazil and Vietnam, it is obtained as part of the results that the department should strengthen itself more in specialty coffees taking as a benefit the quality of its coffees and the international recognition, giving high importance to quality in comparison to quantity.