Incidencia del proceso administrativo en la efectividad de la estrategia organizacional: Caso Hotel Gran Gold de Florencia (Caquetá) Incidencia del proceso administrativo en la efectividad de la estrategia organizacional: Caso Hotel Gran Gold de Florencia (Caquetá)

Abstract

This article aims to answer the following question: Can the Administrative Process be considered as a business strategy in the administration of companies? To answer this question, each of the stages that comprise the administrative process and its impact on the internal development of the company were evaluated, for which a descriptive methodology with a quantitative approach was used: a survey was designed and applied to the hotel employees, in order to collect information that allowed evaluate the factors that make up the administrative process. With the results, internal shortcomings were detected in the administrative part of the microenterprise, allowing to show how the administrative process affects SMEs (pymes), identifying aspects that are subject of improvement through the result of the internal diagnosis. These findings were fundamental for the rethinking of strategies and upgrading plans that must be implemented to overcome the weaknesses, and use the strengths detected to solve and achieve reliable