Comercio justo y las oportunidades que representa el modelo para el desarrollo cooperativo Comercio justo y las oportunidades que representa el modelo para el desarrollo cooperativo

Abstract

The practice of a new model of fair trade places human beings and the environment at the center, generates dynamics that promote local development
and contribute to the well-being of communities and the business fabric by expanding into national and international markets for agricultural products.
This descriptive qualitative research addressed the application of fair trade in the coffee sector, based on the study of three coffee-growing organizations
in the municipality of Planadas (Tolima), in order to identify fair and equitable dynamics in coffee production and marketing. It concludes that fair trade becomes a potential alternative economic model to improve the quality of life and agricultural practices, in the context of coffee production and marketing in national and international markets. In addition, this reflection opens the possibility of a second research that would focus on the study of the internationalization processes promoted by one of the studied organizations, due to the application and certification of fair trade.